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Privacy Policy

This Privacy Policy helps you understand what Personal data we collect, why we collect it, what we do with it and the choices you have, including how to access and update information.
Our policy applies to you if you use our products or services in store, over the phone, online, through our mobile applications or if you use any of our websites or interact with us on social media.
We reserve the right to change this policy at any given time, of which you will be promptly updated. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page.
Who we are

Ultimate is a trading name of Cutajar Limited (referred to using “We”, “Us”, “Our” or the “Company”), a company registered in Malta (Company registration number: C4975), with its address at Cutajar Limited, 20 Triq L-akwadott, Birkirkara, BKR1971

What User Data We Collect

When you visit the website, we may collect the following data:
  • Your IP address and cookie date
  • Your contact information (name, address, phone number) and email address.
  • Other information such as interests and preferences.
  • Account & Transaction information, such as the product you purchased, its price, your method of payment
  • Data profile regarding your online behavior on our website.

What User Data We Collect

  • When you visit the website, we may collect the following data:
  • Your IP address and cookie date
  • Your contact information (name, address, phone number) and email address.
  • Other information such as interests and preferences.
  • Data profile regarding your online behavior on our website.
  • The situations when you provide personal information could include when you:
  • Purchase products at our stores or through our contact centre
  • Register or use our Online Services including mobile device applications
  • Request to receive marketing or other communications
  • Enter one of our competitions or when you complete one of our customer surveys
  • Submit information when you’re providing feedback
  • Use interactive features of our Online Services.

Why We Collect Your Data

  • We are collecting your data for several reasons:
  • To better understand your needs.
  • To improve our services and products.
  • To send you promotional emails containing the information we think you will find interesting.
To send communications to you about your orders, purchases or accounts and bill you for using our products or services
  • To provide customer support and to respond to, and communicate with you about your requests
  • To contact you if we need to obtain or provide additional information
  • To contact you to fill out surveys and participate in other types of market research.
  • To customize our website according to your online behavior and personal preferences.

How long we keep your personal information

We will keep your personal information for as long as you’re a customer. If you haven’t made a purchase or engaged with us for 3 years or more, then we’ll remove you from our marketing mailing lists. After you stop being a customer, we may keep your data for up to 7 years after the last time you interacted with us. This could include one of the ways specified in ‘How we use your personal information’ and for one of these reasons:
  • To respond to any questions or complaints
  • To show that we treated you fairly
  • To maintain records according to rules that applies to us
  • To establish, bring or defend legal claims.
We may keep your data for longer than 7 years if we cannot delete it for legal, regulatory or technical reasons. We may also keep it in order to help support product recalls or safety notices. If we do, we will make sure that your privacy is protected and only use it for those purposes.
We do not retain personal information in an identifiable format for longer than is necessary.

Your rights

Access to Information held about you
You have the right to request what personal information we hold about you. This is sometimes called a ‘Data Subject Access Request’. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we’ll provide it to you free of charge. Before providing personal information to you or another person on your behalf, we may ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information. Except in rare cases, we’ll respond to you within 30 days after we’ve received this information or, where no such information is required, after we’ve received your request.
If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.
In certain circumstances you have the right to request a copy of your personal information from us or to have that information passed to an organisation of your choice in a format that can be easily re-used.
Right to stop or limit our processing of your data
You have the right to object to us processing your personal information if we’re not entitled to use it any more, to have your information deleted if we are keeping it too long or have its processing restricted in certain circumstances.
Where we rely on our legitimate interests, as set out under ‘How we use your personal information’, you may object to us using it for these purposes. If we agree that your objection is justified in accordance with your rights under data protection laws, we’ll permanently stop using your data for those purposes. Otherwise we’ll provide you with our justification as to why we need to continue using your data.
You can ask us to restrict the use of your personal information if:
It isn’t accurate.
It has been used unlawfully but you don’t want us to delete it.
It’s not relevant any more, but you want us to keep it for use in legal claims.
You’ve already asked us to stop using your data but you’re waiting for us to tell you if we’re allowed to keep on using it.
Please note that we may be required by law to retain certain information. Before we are able to provide you with any information or correct any inaccuracies, we may ask you provide other details to help us respond to your request.
If you would like to exercise these rights, please contact us on [email protected]
How to stop marketing messages from us
You can stop receiving marketing messages from us at any time through any of the following methods:
By clicking on the ‘unsubscribe’ link in any email we send you
By contacting our Customer Care team
By sending an e-mail to [email protected]
Once you do this, we will update your profile to ensure that you don’t receive further marketing messages. Please note that, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.
Safeguarding and Securing the Data
Ultimate is committed to securing your data and keeping it confidential. Ultimate has done all in its power to prevent data theft, unauthorized access, and disclosure by implementing the latest technologies and software, which help us safeguard all the information we collect online.

Our Cookie Policy

What are Cookies?
Like most websites, Ultimate website and apps use cookies and other equivalent technologies to collect information. Cookies are small data files which are placed on your computer or other devices (such as ‘smart phones’ or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

Once you agree to allow our website to use cookies, you also agree to use the data it collects regarding your online behavior (analyze web traffic, web pages you spend the most time on, and websites you visit).
The data we collect by using cookies is used to customize our website to your needs. After we use the data for statistical analysis, the data is completely removed from our systems.
Please note that cookies don’t allow us to gain control of your computer in any way. They are strictly used to monitor which pages you find useful and which you do not so that we can provide a better experience for you.
If you want to disable cookies, you can do it by accessing the settings of your internet browser.
Links to Other Websites
Our website contains links that lead to other websites. If you click on these links Ultimate is not held responsible for your data and privacy protection. Visiting those websites is not governed by this privacy policy agreement. Make sure to read the privacy policy documentation of the website you go to from our website.

Restricting the Collection of your Personal Data

At some point, you might wish to restrict the use and collection of your personal data. You can achieve this by doing the following:
When you are filling the forms on the website, make sure to check if there is a box which you can leave unchecked, if you don’t want to disclose your personal information.
If you have already agreed to share your information with us, feel free to contact us via email and we will be more than happy to change this for you.
Ultimate  will not lease, sell or distribute your personal information to any third parties, unless we have your permission. We might do so if the law forces us. Your personal information will be used when we need to send you promotional materials if you agree to this privacy policy.

Contact Us
If you have a question or a complaint about this policy, the way your personal information is handled, please contact us on the following email: [email protected]

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  • VAT No: MT1261-6811
  • Co. Reg No: C4975
  • Trading Licence: 14/305
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