LG OLED77A16PLA

OLED puts LED in the shade.

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn’t matter how many thousands of backlights they have, LED TVs will still be in OLED’s shadow.

OLED passes with flying colours

Global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.

Brains that will blow your mind

At the core of LG OLED TV A1 is the α7 Gen4 AI Processor 4K, a ground breaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

More like a magic wand

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.